Cannes Lions
BBDO GUERRERO ORTEGA, Makati City / SMART COMMUNICATIONS INC / 2003
Overview
Entries
Credits
Execution
The media team saw a good fit between the message of mobile internet access and outdoor media. However in addition to traditional outdoor they also recommended the development of ambient and car stickers to create a sense of ubiquity. And this was reinforced with outdoor, guerilla and ambient media throughout the country
Similar Campaigns
12 items