Cannes Lions

Hugot (How to Survive a Break-up)

TBWA\SANTIAGO MANGADA PUNO, Makati City / SMART COMMUNICATIONS INC / 2016

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Overview

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Credits

OVERVIEW

Description

"How To Survive A Breakup" is a short film that features the simplicity and genuine understanding of the digital habits of Filipinos.

Execution

"How To Survive A Breakup" was released online on Valentine's Day, February 14, 2016. It gained 1,000,000+ organic views in just 2 days.

Outcome

In just two days, the short film was shared and talked about organically, reaching over 25,066,384 impressions.

The film gained over 19,000 shares and over 4,000 in less than a week.

"How To Survive A Breakup" also garnered 3,492,935 total reach.

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