Cannes Lions
TBWA\SANTIAGO MANGADA PUNO, Makati City / SMART COMMUNICATIONS INC / 2016
Overview
Entries
Credits
Description
"How To Survive A Breakup" is a short film that features the simplicity and genuine understanding of the digital habits of Filipinos.
Execution
"How To Survive A Breakup" was released online on Valentine's Day, February 14, 2016. It gained 1,000,000+ organic views in just 2 days.
Outcome
In just two days, the short film was shared and talked about organically, reaching over 25,066,384 impressions.
The film gained over 19,000 shares and over 4,000 in less than a week.
"How To Survive A Breakup" also garnered 3,492,935 total reach.
Similar Campaigns
12 items