Cannes Lions

BALLET CENTRE

IMPACT BBDO, Dubai / BALLET CENTRE / 2009

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Overview

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OVERVIEW

Execution

Special doorknob-hangers were left on the doors of the villas surrounding areas. The door hangers featured a ballet dancer in mid-stretch, with a hole where the girl's left (or right) leg should be. Once placed onto a door handle, the hole forms the girl's left (or right) leg. Turning the door handle then helped dramatize a motion that reflected the grace of the dance.

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