Branded Entertainment can be found absolutely anywhere. Our clients at the JFK Presidential Library understand that competition for attention is fierce, so they encourage us to leverage the value of history and the emotional power of JFK's presidency to make our work visible. JFK was a firm believer in using new technology to communicate to as many people as possible. Staying true to that legacy is our formula for staying relevant and visible in a crowded landscape.

An Idea Lives On is a tapestry of stories—a series of short films and artworks showing that Nov 22, 1963 was not the end of JFK’s life, but rather the beginning of his legacy.

Politicians and artists, astronauts and peace corps volunteers, freedom riders and civil servants—even people named after Kennedy—all tell us in their own way how we are still affected by the ideals JFK put into place.

This broad spectrum of voices are given shape by a variety of filmmakers, artists, illustrators and animators, underscoring the diversity of JFK’s impact in our world today.

In its first week, the project received visits from 205 countries around the world, was featured on live television, and garnered countless media mentions. Social sharing repeatedly indicated that visitors were learning something new about President Kennedy and found the stories insightful and inspiring.

Visits from nearly every internet-capable country worldwide and positive, inspired feedback from visitors added up to a successful campaign.