Kaizer Chiefs VS Orlando Pirates is the biggest football derby in the country, SABC gets a viewership of over 6 million people watching this game.

This series of short bandwidth-friendly spots were pushed through the brand’s FaceBook and Twitter channels to reach a large fanbase of predominantly mobile users.

Created with an ‘unskippable’ product offer delivered within the first 5 seconds, the series also ran on rotation as YouTube pre-rolls ads.

The videos achieved a click-through-rate more than 200% higher than the most optimistic local industry standard, and were watched in their entirety by 99.69% of viewers.

But, most importantly, across the 3-week promotional period, sales increased by more than 44%.