Cannes Lions

BANK

RABARBA, Istanbul / GARANTI BANK / 2012

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Overview

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OVERVIEW

Outcome

In the first 2 days, the app went up to take the second place in the AppStore's top 25 list. Over 55,000 (55,685) unique downloads and more than 500,000 sessions were generated. More than 55,000 people were added to the database in just 3 weeks. The ball in the TV ad was grabbed more than 100,000 times. The hoop game within the app was played more than 520,000 times. With its first-ever interactive TV ad and iPhone app, Garanti Bank became the clear winner among the team sponsors and made the headlines on social blogs and the news.

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