Cannes Lions
SAVAGLIO\TBWA, Buenos Aires / BANCO PROVINCIA / 2006
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Description
It starts in a place that looks like a stable with a conversation between a young man and Ginóbili. Because of the flow of the conversation, we a are able to sense that Ginóbili's friend is about to ask him to borrow some money. Nevertheless, in the end we realize that the request was another, avery different one by the way. He was about to ask him if he could get a snail down form the roof for him.Finally, a VO closes the commercial saying that friends are there to be friends; and that for fulfilling your dreams, meaning for when you need money, you have the bank.
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