Unibanco´s bank launched a special credit line: the more clients make use of it, the less interest they would pay. The briefing consisted of developing a direct mail to stimulate clients.

We created a flat mail with a stone washed jeans pocked that carries in it's inside a cheque book with client's personal information and products details. The idea was to link the use of the credit line with the well known concept related to jeans wear: it gets better the more you use it.

We sent it to 68.406 bank clients. An increase of 18% in the use of the credit line was achieved.