Cannes Lions
PROXIMITY, Lisbon / BES (ESPIRITO SANTO BANK) / 2009
Overview
Entries
Credits
Execution
Portugal has tremendous solar exposure, with an average of 220 days of sunshine per year. Our strategy was based upon demonstrating the obvious advantages from using all this energy to a select group of people with ideal conditions to make the most of this opportunity: owners of villas and residences where it is possible to install solar energy equipment. The concept chosen was “Using the Sun as an income source is a brilliant idea”.
Similar Campaigns
12 items