NatWest Auto ID allows applicants opening a new bank account to scan or photograph their identification documents and submit them digitally to an offshore verification centre to open their account. A key challenge in developing Auto ID was to be regulatory compliant while offering an innovative customer experience. Auto ID brings together a number of products including Experian in a unique way, and is exclusive to NatWest in the UK, providing a truly digital end to end account opening experience.

NatWest have removed a fundamental barrier to opening a saving or credit bank account with Auto ID, eliminating the need for applicants to visit a branch. This completely digital journey has resulted in a 37% overall increase in conversions from application to opening an account across the range of products, and reduced the time frame from 11 days to 24 hours. Specifically with the NatWest First Saver account where parents open a savings account for their young children, Auto ID has resulted in a 300% increase (from 10% to over 40%) online conversion from application to account opening.