"Come think out loud" is the new brand campaign of HypoVereinsbank in Germany. The classical TV Spots and print ads were created by Wieden+Kennedy, Amsterdam.The online campaign has to transfer the idea in a different medium. Just to say "We know your thoughts" in rich media ads was not the right way. But to show "we know that online ads nerves you" and we started to create online advertising on demand.Just a bubble on your mouse cursor shows the position of a picture - for seven seconds. The headline everytime is depending on the content of the website chapter.Only on a mouse-over the whole story opens. The thoughts were presented by handwriting and speech and shows the target group normal thoughts and invites them to think together with HypoVereinsbank. Supported by special effects like the display-off-effect.The charming idea was to place the campaign in different chapters on the same website. The users can see and hear different thoughts on news and seconds later on sports, telecommunication or music.A different way for an online campaign. The first time for an online brand campaign.