After a packed press conference by the Casa del cinema in Rome, the films, in the 3 minutes cut, have been aired on prime time italian TVs, a result achived by obtaining publicity spaces generally meant to allocate 5 or more 30 seconds average commercials. At the same time the films has lived through thousands of screenings in major theatres across Italy, while the perfiducia.com website, and the YouTube pages where the films are to be seen in their full lenght, has been assaulted by internet viewers.

Give some idea of how successful this campaign/entry was with both client and consumer.Thanks to a carefully tuned press action, the films has reached an impressive audience. More than 12 millions viewers on TV, 3.7 million viewers in cinemas and a stunning 450.000+ single users record which left thousands of messages on the web during the first month on line. Plans are currently under way to produce three more films.