Cannes Lions

BANKING

BIAGETTI & PARTNERS, Rome / BANCA INTESA / 2005

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A couple crossing a city by foot hold a door in their arms. Arriving in a Banca Intesa branch, they say to the employee that the door is their 5%. "Get accustomed to having more. Banca Intesa's Mortgage 95 finances 95% of the value of the house".

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