Wile e. Coyote is the testimonial chosen by BI to launch the new current account designed for young people. The Warner Bros protagonist, always unlucky, is seen as a character who, after years of bad luck, finally manages to succeed. The young people of today are the protagonists of tomorrow. And here there is the current account destined to them: Account Intesa 18-26. The account for a new generation of protagonists.Target: young adults (age: 18-26)