Carry out a viral action for the Cuenta Nómina area of ING, with aim of publicising the benefits of the product and "beating" one of its main disadvantages: the bother of changing your payslip from one bank to another.

To carry this action out, we decided to focus on the emotional problem, since the Internet medium, and more specifically a viral campaign, involves a level of communication which revolves around emotions, leisure, entertainment of the masses.100,000 visits in 3 days, of which 80% result of the viral campaign and 20% from the banner campaign.