We wanted to capture the epic feeling of saving money with MoneySuperMarket.? To capture the sense of awesomeness associated with saving money at MoneySuperMarket we needed to create the ultimate money saving swagger. To do that we developed an idea that played into the ultra-cool world of west coast hip-hop, a saver so swagger they literally low ride through downtown LA, sans low rider. The final element was who might don the MoneySuperMarket blue suit to help celebrate alongside our protagonist? We couldn’t have chosen anyone but Snoop Dogg, who became the master of ceremonies.