To demonstrate how honest Australians are, and to show that there is a credit card to match their values we conducted ‘The Honesty Experiments'. A series of filmed experiments that gave unsuspecting Australians the chance to prove their honesty. A coffee cart that always gave back too much change, lost wallets on the sidewalk, and $20 notes dropped on a city street.Even when we tried to put them off, Australia remained true. With 91% returning excess change, 88% of the wallets returned and 95% of people returning dropped cash.

Not only did the Honesty Experiments demonstrate that overall Australians proved to be 91% honest, it made Australians proud, encouraging them to share the content.The Honesty Experiments were viewed by almost a third of the population.

(6m Australians)Credit card sales exceeded target by 182%.