Ron Barceló is the enjoyment brand. Its concept and territory are a whole declaration of intentions: Live now. we have created “Ron Barceló Afterwear” basics line, because the most basic thing is at least to change your underwear.

And we’ve also put these practical “packs” within your reach in “afterwear machines” located in strategic places in offices and universities. This campaign was implemented at the mall "Moda Shopping" located in Madrid (Address: Avenida del General Perón, 38-40. Postcode: 28020)

“Afterwear machine” instructions:

1.That night, you end up getting involved.

2.The waiter gives you a “night” code.

3.Ghastly! I have to go to work or class! Don’t worry. The machine works for 7 to 9 hours, when you need it most.

4.Change your “night codes” for the garment that best fits your needs.

5.That day, you work with the dignity of knowing that you’ve at least changed your underwear.

This campaign, which was supported by an online spot and communicated via the social networks, has been running since early April, but we are sure it will result in many more men and women being able to stay out on the town, in the knowledge that, the next day, they can at least go to work in clean underwear. Up to 200% stronger feeling of “make hay while the sun shines” and up to 85% fewer comments like “Who was out on the town then?” from your work mates.