Cannes Lions
TIEMPO BBDO, Barcelona / WE ARE WATER FOUNDATION / 2012
Awards:
Overview
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Outcome
A Spanish ship sailing round the world in the Barcelona World Race, starting from and returning to Barcelona, captures the attention of the country’s media and the international media, as there is no other round-the-world, 2-person-crew race only for sailing boats. In summary:€116.250 collected, enough to keep the foundation workingCoverage by 1,290 media from all over the world, advertising value €1,282,095.92.
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