What we created is more than a logo; we developed a system. A system that is the simplest visual representation of the well-known skyline while functioning as a flexible communication tool on all surfaces of the Barcode.

The system allows us to literally fill the spaces between the architecture with meaningful experiences as well as being a tool of communication, a placeholder for signage and imagery or seamlessly incorporated into furniture designs and installations. It even translates into unique audio files - to be used for phone calls, doorbells and elevators.

The lines in the Barcode logo directly correlates to the floor heights for the first six buildings in the Barcode line, developed after receiving detailed information from the architects.

When using different wording in the logo system, we can easily communicate relevant content such as restaurants, special events, different experiences and products from Barcode. The line system is the base for all the flexibile solutions. When we are creating a campaign or an installation, the system allows us to replace the lines with objects with the same height refractions, always matching the real life proportions of the skyline.

To start, Barcode was just the name of Oslo's skyline. After the visual identity launched it became a brand. A brand that's instantly recognizable, that tells people about everything going on in the area, and that is part of Barcode's workers and residents everyday life. It also unifies Barcode as a must-visit for tourists from all corners of the world.

The identity have already been getting international acclaim, and by acting and communication as a one-stop-destination rather than a collection of separate shops, stores, galleries, restaurants etc. – the area has a greater impact and gravitational force, fueling both interest, curiosity and actual, real life visits.