Cannes Lions

BARQ'S ROOT BEER

COSSETTE COMMUNICATION-MARKETING, Toronto / COCA-COLA / 2004

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A Barq's representative introduced the bite of Barq's to a classic kung fu character, who goes around the house wearing a homemade flying rig. When the kung fu guy gets knocked back by root beer's kick, it makes him want to fight. Unfortunately, he has trouble mastering the flying rig.

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