• Coke Studios is a sub brand of Coca-Cola originally only in Pakistan, given the regional success of the program Coca-Cola decided to take the initiative global and needed a new visual identity that could credibly enter the music industry.

• Create a visual identity for Coke Studios that is free from musical tropes (Instruments, speakers etc) that is platform agnostic, encourages endless collaborations and can flex across activations from online to physical space.

• Grow Coca-Cola's credibility in music culture by providing a platform for known and unknown artists to collaborate and bolster their reputations in the music industry.

• The identity has been launched globally at physical events in Japan - https://superpopfestival.jp and Crypto Arena in Los Angeles -https://www.billboard.com/pro/crypto-com-arena-coke-studio-event-space-aeg-deal/

This new visual identity system for the platform is based on never ending musical loops. It is designed to be unique to the category, always moving, always reacting and always on. Coke Studios provides a global platform for artists to record live, build cultural and creative unity, and bring unlikely collaborations together.

• An always on and moving visual identity that is reactive to music

• Touchpoints include – Motion tool kit for broadcast, Physical activations for concerts and studio, merchandise, UX/UI toolkit, packaging, posters

• Designed in collaboration with the client, the identity has been created as a moving loop that can react to sound in a digital setting, acts as an immersive experience when brought to life in a physical setting and can still function as a scannable code when printed on a can of Coca-Cola.

• This is a global identity that will reach millions of music fans. 1.9 billion cokes are served each day.

• First single with Jon Batiste reached over 15 million people.

• Coke Studios provides a platform for consumers to discover new artists through global collaborations, bringing together artists from the US, Pakistan, Philippines, India, Japan and Africa