Cannes Lions
HAKUHODO KETTLE, Tokyo / TOYOTA / 2015
Overview
Entries
Credits
Description
One day, G’s button suddenly appears around an ordinary city.When the button is pushed, a baseball game begins all of a sudden and they do the super plays in sequence.The baseball game is played on the streets. People on the streets like businessmen, a woman, old men and women, join the game “Baseball Party.”At the end, it is a sports car of Toyota that does the super catch. Car driving is a sport. Sports make your life more fun. TOYOTA G’s.
Execution
This movie was shot on the streets in Kitakyushu, a suburban city in Japan,
for 3days with over 100 extras.
All the casts were taught baseball by a professional coach.
In order to generate a huge amount of buzz,We adopt the famous baseball players’ forms
and had a pre-baseball player as a secret cast in our movie.
As a result, we archived to make such a spectacle entertainment movie
we have never seen in films.
Outcome
As a result, we have achieved 7 million PV on YouTube within three weeks after aired and became the most viewed movie in Toyota channel.
It has scored over 15-millions-time previews including other websites.
It has been featured worldwide on TV-shows, newspapers, magazines, and websites.
It was appeared as the top news on Yahoo! Japan which scores the biggest number of UU in Japan and highly praised on American MLB official site, which has helped this movie to spread globally.
100% of the viewers have recognized G's, and the cognitive rate of G's has increased.
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