Speech bubbles generated by concerned people float off into the world to protect children from verbal, physical and sexual abuse.

To date this has been the NSPCC’s most effective campaign. After airing the TV the call rate went up 117%. Moreover anecdotal notes from the call staff indicate that the quality of calls had also changed- callers had a clearer understanding of the type of abuse they had witnessed. At the same time the numbers of malicious calls were dramatically reduced.