Cannes Lions
SCI FI CHANNEL, New York / SCI-FI CHANNEL / 2008
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Battlestar Galactica, hailed as the best show on television, confronts uncomfortable issues of humanity and survival. The objective of the Battlestar Galactica Season 4 launch trailer was to create a feeling of relatable tension and emotion, using the potent human elements of the show to get long-time fans energised, and intriguing potential viewers who in the past may not have tuned in to the series due to the negative sci fi genre stereotypes that many associate with the Battlestar Galactica name.
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