Cannes Lions
UNIVERSAL STUDIOS NETWORKS DEUTSCHLAND, Munich / SCI-FI CHANNEL / 2004
Overview
Entries
Credits
Execution
The website and its text, sound and layout are futuristic, to give the user the impression of what science fiction could be in their daily life. It informs the viewer about the channel, by adding space-looking items like the mouse-light and the switching colours of the navigation when scrolling over it. These elements add a futuristic-look to our brand, 'Sci Fi', which enhances its purpose. In addition, the 'television-box' allows it to reflect great a medium: 'television'.
Outcome
www.scifi.de is mainly used for B2B-aims, which are information, fun and to experience the channel 'Sci Fi' in another medium, that is the Internet. As our website is linked with a long list of other science fiction content websites, we offer the user and visitor sweepstakes in cooperation with other companies etc.
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