In the first three months after launch, the Baxter Beat Bleeds app has already achieved great success, with over 13,000 screen views, from over 415 visitors. The average duration of each session is 4:10, with visitors viewing, on average, 8.9 screens per visit.

The app is very well liked by users, and currently maintains a 4.4 star rating (out of 5) on the Google Play store, with reviews that include:

“Timely Update. Looking forward for more. Great update! Thanks Baxter. With the calendar, reminders and records.” - Gerard T L Vaz

Creativity in the sphere of data is defined by innovative and effective ways of meeting our goal: help hemophilia patients better manage their condition using technology. At the core of the Beat Bleeds app is the notion that patients could collect, interpret, and share data about their own condition, and thus better manage it. Due to regulation and privacy, the data is not centrally collected, aggregated, or analyzed. The owner of the app experience is in the hands of the patient.

The creative execution of the features, user interface, and visual design all center around the data journey. In collection, data about bleed and infusion targets and occurrences are gathered. The bleed log gathers data about the cause, location, severity, and painfulness of the bleed. The interface is designed with drop down menus and icons to make the experience as simple as possible, photos can be taken with the device camera and attached to the entries. The infusion log can be associated with the bleed log and collects information about the time, product and dosage, reason for infusion, and infusion sites.

The data is interpreted through the app along key dimensions. The main page of the app shows users’ actual bleeds and infusions against the scheduled infusions and goal bleed rate, which acts as both an information and motivation. Infusions and bleeds are recorded and displayed on a calendar, detailing scheduled infusions, actual infusions, missed infusions, and actual bleeds. This allows users to easily understand adherence issues and see trends among the data. Filters allow users to easily find the data most relevant to them. The data can be exported and shared with caregivers and physicians, who patients manage their condition. Regular data back up reminders pop up.