Cannes Lions

BBC Sounds 'The Power of BBC Sounds'

THE MILL, London / BBC / 2021

Film

Overview

Entries

Credits

Overview

Execution

The brief was to visually manipulate the cast's bodies so that the viewer could get an understanding of how the music was making the individual cast member's feel. A more geometric and "staccato" animation was proposed for brash electronic music for example whereas a downtempo beat might resemble billowing silk. These elements can be picked out of the final piece.

“We’d sourced loads of references for the effects but a lot was dependent on the music chosen for each section. Sam Brown had an idea of what kind of effect he wanted for each character but the final look was a fairly open brief – something new and something cool, but, most importantly, something that visualised how each character was affected by whatever they were listening to.”

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