Cannes Lions
THE MILL, London / BBC / 2021
Overview
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Credits
Execution
The brief was to visually manipulate the cast's bodies so that the viewer could get an understanding of how the music was making the individual cast member's feel. A more geometric and "staccato" animation was proposed for brash electronic music for example whereas a downtempo beat might resemble billowing silk. These elements can be picked out of the final piece.
“We’d sourced loads of references for the effects but a lot was dependent on the music chosen for each section. Sam Brown had an idea of what kind of effect he wanted for each character but the final look was a fairly open brief – something new and something cool, but, most importantly, something that visualised how each character was affected by whatever they were listening to.”
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