A spoof on the "victim's testimonial" genre (blurred speaker tells his touching/ shocking story to the camera). In this case it's a young art director, who "fell" into retail, in reference to drug addiction stories. He started with a strip and some "squares" here and there and soon enough he was doing "doubles", inserts and what not.Now, a non profit brief donation is his one chance to pull himself together, and take the route of decent creative and prizes (as the "goldfish" creative contest lies ahead)