Eurobest

Women In Sport - Remember the Name

BBC CREATIVE, London / BBC / 2019

Film
1 of 0 items

Overview

Entries

Credits

OVERVIEW

Execution

Music, when combined with sport, is an incredibly powerful thing. To truly punctuate a moment of sports history, we felt that we needed an anthem. A call to arms. A full stop.

The backbone of the film is a totally reworked version of the noughties track ‘Remember The Name’ by Fort Minor. To say it’s a cover would be to do a disservice to South London rapper, Ms Banks.

Briefed on a Tuesday, Banks hit the recording studio 10pm Thursday night only to emerge again at 5am Friday morning with an unrecognisable reworking of the original song – the only thing intact was the chorus and the intention.

The ask was simple: to capture the hunger, passion, drive and talent that forms the basis for the players’ motivations. With lines like, ‘In history her name she writes’, ‘Get into the zone more than Chromosomes’, Ms Banks truly nailed it.

Similar Campaigns

12 items

BBC One Idents - The Spaces We Share

MANVSMACHINE, London

BBC One Idents - The Spaces We Share

2022, BBC

(opens in a new tab)