The idea was to create a stamp that would bond the brand to the content, then move out of the way swiftly, based on the two core pillars of the channel: MAKE ME LAUGH and MAKE ME THINK.

The deliverables were a full kit of parts, including a full logo redesign, plus both digital and TV branding assets, made flexible enough to work across any screen size. This also covered all TV on-screen presentation graphics for the duration of the transition phase as the channel was gearing up for the switch off. Online the design works across the BBC Three website, all its social media feeds, plus the Daily Drop, the bite-size news aggregator.

The creative, designed to sit across all content lengths, showed an intriguing or visually arresting graphic which would embody the notion of 3 or II!, as represented in a stamp. The exclamation was to add additional impact to our ownable logo. The stamp then animates in such a way that it clears the screen, letting the content take over. These short form animations could then be combined into idents where required.

Our designs launched the channel online, offering up a rebranded and dynamic brand that can exist across all platforms. The new look has been very well received by the viewing public, as highlighted by channel controller Damien Kavanagh.

“These are early days for BBC Three but I’m overjoyed with what we’ve achieved so far. It’s a marathon not a sprint but so far we’ve exceeded expectations."

Since the rebrand shows on the channel have been permanent fixtures in BBC iPlayer's most popular with all episodes of Thirteen, Sex In Strange Places, Cuckoo and Life And Death Row featuring in the top 5.

Episode one of contemporary British drama Thirteen has had over 2.4m requests so far. To put that into context the last Sherlock did 2.4m when it was available in January. It shows the content cuts through with a young audience wherever it is.