Our brief was to find a way to motivate and reward the hardest-working creatives on the P&G businesses around the network.

We were looking for an iconic trophy that stands for the most important characteristics creatives need to have on these accounts. They should have not only talent, determination and patience but, most important, a big set of… acorns.

Clients and agencies loved the idea. As the awards have been delivered to the winners, the well-endowed squirrels are starting to appear on the desks of our best creatives. The many inquiries prove that they don't pass unnoticed.