Since it was an unusual campaign at the point of sale, it drew a lot of attention and stimulated the consumers' curiosity on using a new tool to make something he used to do differently.

An idea that perfectly matches the brand – "Creating the best plans for today" – in a real moment of the consumers' lives, improving the experience of preparing a barbecue for friends and, more important, increasing the probability of adding the product into their shopping carts. Not to mention the time saved in the supermarket and that can be spent on something fun, among the ones they like.

We created a special navigation system for supermarkets. We installed wifi antennas that scan the aisles and send the data to a specially developed device that would be installed on the shopping carts. On the device's screen, the customer will know the exact route to each product he needs and also the necessary amount of each item based on the number of guests for the barbecue. So, the customer spends less time shopping and will have more time to enjoy the barbecue.

The investment for the realization of the project came from the brand, and its plan is to take this technology to more and more cities in Brazil.

Crystal Beer's plan is to take the BBQ GPS to more and more cities in Brazil, helping men that are shopping for a barbecue, in a faster and funnier way.

During just one week of campaign:

More than 4,000 people were impacted.

Product sales in supermarkets were increased by 23%.

The brand became more desirable and built an innovative image in the areas in which it works.