Cannes Lions
PUZZLE, Tokyo / PUMA / 2014
Overview
Entries
Credits
Execution
You are required to defend the Japanese goalmouth as a stronghold for Japan football against three world's greatest strikers. Your actions are captured by a webcam, instantly analyzed and converted into actions on the football pitch on banner. Three strikers make shots to various directions with the speed exactly equal to their actual shots on the real pitch. This banner physically lets you play the real world-class football. Moreover, your unique battle can be shared on facebook and twitter, generating new traffics to the banner ad.
Outcome
In two weeks, about 230,000 people experienced the real world-class football on the banner. And 37% of players came via its new traffic route, one from facebook/twitter to the banner ad.
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