We thought where better to promote the Puma 09 collection than the Zagreb Zoo. But we couldn’t make it completely obvious that it was a Puma event because we wanted a variety of press, not just a selected fashion coverage. So we created a new species named “Pumus Trendycus”. This beast has been brought to Zagreb for the first time and gave the press the privilege to see it first. Once all the press arrived, we revealed the cages with models and a famous local musician who performed from inside the cage dressed in a new Puma collection.

All important Croatian media followed the event by visiting the Zoo and publishing the article and even some international media wrote about it. We invited 10 journalists, but 30 of them came, including 3 TV stations. The event was covered in the major newspapers, fashion magazines, 2 news channels, one famous TV show, and around 10 international blogs that we know of.