Run as an extended teaser, this execution celebrates the independent-minded New South Africans ('Indies'), as they move through their native urban environment. The film begins with a dystopian counterpoint, which features sometimes sinister metaphors of an over-capitalised society.

But as the Indies assert their identity, the visuals give way to colour, authenticity and hope.

The final call to action is a simple one: 'be indie', an expression of a revolutionary insurance product 'designed for the living'.