Cannes Lions
SAATCHI & SAATCHI, London / CLUB 18-30 / 2005
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Description
Dancematic is an interactive game that is meant to draw people to The List, Club 18-30's new website, which was conceived to attract a new type of customer who would normally avoid the Club 18-30 brand due to its notorious image. Dancematic uses the same premise as the experience on the website, which establishes whether you are on the List, or not. Your success in playing the game will establish this.
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