The shop window brings to the public current fashion trends and what is going to be fashionable during the season, becoming a hit. Embodying all of this, Gisele Bundchen stayed during 7 minutes in the C&A window, stopping the traffic and parading the items of her exclusive collection having as background the song “You Got It” by Roy Orbinson.But it would have been a pity to only show this catwalk event only to the thousands of people squeezed together in front of the store, so the entire action was broadcasted live on MSN Messenger’s half banner and on the brand’s site.

Promoted to more than 3 million people and watched by more than 4 thousand people live, on the street in front of the shop window, on MSN Messenger or in the brand’s site, turning the 7-minute action into more than 24 hours of repercussion.On that day, the action became trend topic on Twitter and became news all over the world. C&A was headlines in the major news portals everywhere.And on top of all that, on the night of the 27th, a 4-minute slot promoting the action was aired by the country’s main TV channel, during the most prestigious TV news program, giving even more value to GISELE BUNDCHEN’S COLLECTION from C&A.