Cannes Lions
MJZ, Los Angeles / SCHICK / 2022
Overview
Entries
Credits
Execution
We sought out people from all walks of life, all kinds of bodies, races, class, cultural viewpoints. All kinds of faces and histories, people we can relate to, conversations we can relate to, people who have a charm or charisma, but we may not always see them on screens. Quiet or performative, high energy or shy, but definitely people who were ready, willing and able to bring something to the interview, to be revealing, or honest, or funny or insightful – in one way or another they needed to be able to bring some personal realness and vulnerability to their interview. It was a wide search and the casting directors were bold in their resourcing and process with the director, which led to a really authentic cast.
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