Beacon All Sorts has always been South Africa’s preferred brand of liqourice sweets. With competitors coming into the market with new offerings, we had to re-entrench our proposition of being the ‘original’.South Africa has 11 official languages. So at places like church and community meetings we use translators. But some things just can’t be translated, especially from an indigenous language into English.

We wrote spots that make sense in their indigenous language like Zulu and Xhosa but make no sense when translated into English. Why? Well, because maybe some things were just meant to stay original. Like All Sorts Original Black Liquorice.