The brief from UNIQLO was to raise global awareness of their functional 
inner wear technology HEATTECH. 
HEATTECH is a material that actually harnesses the vapor and heat released from 
the human body to generate further warmth for the wearer. 
With awareness of the benefits of this technology still low in global markets, 
there was a need to communicate this in an easy to understand way. 
The traditional “thermographics” used by apparel and fashion brands was 
becoming run-of-the-mill and increasingly associated with negative emotions 
related to the daily temperature taking and scanning we have become accustomed to 
in life under the new normal.

“Thermography”.
A method used by many apparel brands to communicate warmth and heat for so many years. 
These images were becoming run-of-the-mill and increasingly associated with negative emotions 
related to the daily temperature taking and scanning we have become accustomed to in life under the new normal.

Inspired by the moisture absorption and heat generation technology unique to HEATTECH 
and the new reality of frequent temperature taking, we developed a system that would 
generate thermographic heat distribution data into art in real-time, called “ThermoArt”. 
Through technology, we updated the never-changing face and usage of thermographic 
readings to successfully differentiate UNIQLO from competitors in a highly significant way. 
We took what was fast becoming a symbol of negative emotions such as fear and anxiety
(temperature readings in the new normal) and imbued it with positivity, possibility and fun.

Inspired by the moisture absorption and heat generation technology unique to HEATTECH 
and the new reality of frequent temperature taking, we developed a system that would 
generate thermographic heat distribution data into art in real-time, called “ThermoArt”. 
Through technology, we updated the never-changing face and usage of thermographic 
readings to successfully differentiate UNIQLO from competitors in a highly significant way. 
We took what was fast becoming a symbol of negative emotions such as fear and anxiety
(temperature readings in the new normal) and imbued it with positivity, possibility and fun.

By developing ThermoArt (a new technological system to turn thermographic data into 
graphics in real-time) we updated thermography as a creative medium for our times. 
A unique shooting system using film, thermographic and depth cameras that also perform 
angle of view adjustments simultaneously, was developed to shoot the human form.
Super precise readings of the models body, face, limbs, pose, position of joints etc…

through machine learning was also achieved.
All this made it possible to generate graphics with absolute matching to the movements of
the models bodies.
ThermoArt has shown new possibilities and frontiers for how temperature readings may be 
used and communicated in the future.

The main market that the campaign targeted was China, and we were thrilled to see that 
we achieved 4000% more engagement compared to previous communications. 
The campaign was subsequently launched to other global markets to very positive results. 
We succeeded in creating a strong presence for UNIQLO as a technology brand.