To launch new Becoderm C Flare-Up, an eczema and dermatitis cream now available without prescription. Becoderm-C is significantly faster and more effective than other treatments and is more accessible than prescription-only products. Our objective was to let young women who suffer from eczema and dermatitis know that there is now an easy way to get fast, effective relief from the irritations, itching and scratching related to these conditions.

Create a fun, engaging piece that replicates the intense scratching that comes with eczema and dermatitis. These ‘scratch cards’ were inserted into young women’s beauty and fashion magazines.Prolonged and excessive scratching on the card would reveal that the solution to the scratching is Becoderm-C Flare-Up.

Restricted with a minimal budget to launch Becoderm-C Flare-Up, the client was thrilled to have an innovative and attention-grabbing piece in a cluttered market. What’s more, pharmacy orders and uptake exceeded expectations at a very early stage in the campaign launch.