A content strategy in Channel 13 with Kamila as a Video jk., she programmes music videos, the show is called "Los 13 de Kamila". The phenomenon of Kamila´s character was such, that we decided to look in the colombian teenagers for her clone. Many girls wanted to be Kamila. Thanks to Kamila the community of girls in www.kotexteens.com.co was amplified and teenagers had their best friend to chat with in the web page. Kamila doesn´t have the language of the product, she uses the language of the girls. Far away from being an expert, she became BFF (best friend forever)

37,649 teenagers signed up to become members of the community75% of downloads from "the 13 of Kamila" through the blog communicated during the TV show