The campaign’s centerpiece, “Bedtime Story,” depicts the film festival’s projectionist, a man clearly “under the influence” as he weaves together a twisted tale for his sleepy daughter, using memorable indie film moments as inspiration. The spot references recent and classic independent films in a story that is provocative not only because of the content, but also because of the perceived naiveté of the audience, the projectionist’s daughter. Ultimately, she gets the story she wants, and the scene resolves with surprising sweetness.