Cannes Lions

Quota

GARAGE TEAM MAZDA, Orange County / NEWPORT BEACH FILM FESTIVAL / 2018

Awards:

1 Shortlisted Cannes Lions
Film
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Overview

Entries

Credits

OVERVIEW

Description

Two miners are trapped on a desolate, lifeless planet in a future dystopia. Their only way off the planet is to fulfill their "Quota"; by mining a rare crystal, found deep inside the cavernous walls. Suspended from ropes, they spend day after day mining huge expanses of rock to find the tiniest amount of crystal. Reaching their quota seems impossible.

The miners' only connection with their former lives is through a device that allows them to re-experience memories from their past. It's some comfort, but still they grow bitter and resentful.

Then one miner detects a huge crystal, large enough to fulfill his quota, but not enough for them both. A fight to the death ensues as they hang from their ropes, using their drills as deadly weapons. One miner cuts the other's rope, sending him to a certain death.

We do not see who lives and who dies.

Execution

We launched our film "Quota" online seventeen days before the festival. The buzz built, and the industry responded immediately. We had 140 media hits for the film in five days.

When the festival launched, the film screened in theater before each film, screening 222 times over the course of the festival.

Outcome

Reach: 140 media stories with an audience of 68 million.

Impact: 20% increase in festival attendees for an all-time high of 55,000 and earned publicity value of $1.36 million. Increase of 168% in volume of stories from previous year.

Twitter followers were up 18% from last year, to 10,643, and Facebook followers were up 16% at 26,681.

We received "Ad of the Day" from Adweek, who called it a "Sci-fi mini masterpiece."

*The complete report for engagement was not available at the time of this submission, since the festival just ended, but can be supplied by May 31st.

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