We could have used an already popular song. We could have looked for unused compositions by rap artists. But as a brand, the requirements are higher. To be part of this rap community, you have to be a part of it and create something, contribute to it.

We therefore chose to produce an original music (composition, voice, lyrics, sound effects) in partnership with HRCLS, a music label integrated to the Havas group. To avoid the sometimes divisive side of current rap rhythms, we were inspired by references from American rap in the 2000s. The lyrics were written by the artist Anna Kova and the compo in duet with SOSLO as an ode to the crispness. Finally, we called upon a professional noisemaker to produce sounds of crispy chicken that we transformed into rhythmic elements.