For the publication of the ad, a magazine aimed at car lovers was chosen. Then, in partnership with this magazine, we developed a special format of insert, which allowed the placement of the chip inside the ad without it being damaged before the delivery to the readers. A project that took 2 months to be developed, but that allowed this idea to get to our consumers’ hands.

The ad was highlighted in several websites and also found great repercussion on social networks. It is estimated that every magazine in which the ad was placed impacted, on average, 5 people due to the curiosity it aroused.

On the days following its publication, it was noted at the dealerships an increase of 15% in the numbers of consumers interested in learning about and taking a test drive of the Peugeot 408.