Cannes Lions

BEER

SAATCHI & SAATCHI AUSTRALIA, Sydney / LION CORPORATION / 2010

1 of 0 items

Overview

Entries

Credits

OVERVIEW

Execution

We could only print on the existing packaging. We could only effect one side of the carton.

Outcome

Results: An amazing 64,814 cases in the first month.

Surely a new Australian record for chessboard sales.

A new wave of excitement about an old game that was perfect to play with your mate.

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