Cannes Lions

BEER

SAATCHI & SAATCHI AUSTRALIA, Sydney / LION CORPORATION / 2010

Presentation Image
Presentation Image
1 of 0 items

Overview

Entries

Credits

OVERVIEW

Execution

We could only print on the existing packaging. We could only effect one side of the carton.

Outcome

Results: An amazing 64,814 cases in the first month.

Surely a new Australian record for chessboard sales.

A new wave of excitement about an old game that was perfect to play with your mate.

Similar Campaigns

12 items

Inside Heart Failure

WEBER SHANDWICK, Paris

Inside Heart Failure

2020, NOVARTIS

(opens in a new tab)