Cannes Lions
PUBLICIS FRANKFURT, Frankfurt / RHEINGAUER BEER / 2012
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Rheingauer Beer is for real men who don't want light beer, diet beer or any of those beer-and-lemonade-mixtures.To convince our target group that absolutely everything about Rheingauer Beer is manly through and through, we started the ‘Brewed by Men’ Campaign… starring the brewer-in-chief who demonstrates what happens if a real man tries to provide solutions for typically female problems.