Cannes Lions
GARAGE INTERACTIVE MARKETING, Sao Paulo / AMBEV / 2011
Overview
Entries
Credits
Execution
Rock fans guessed on Twitter how long it would take for the guitar to melt as they watched the event live, online. The big winner won a ticket, a greet-and-meet with the band and, of course the guitar.
Outcome
This way, instead of just using a banner to promote the brand, we used Twitter and used the whole country to promote it for us. In less than six hours, Antarctica Sub Zero became the #1 Trending Topic Brazil and #2 Worldwide. We increased our followers by 770% and jumped from 300 to 100,000 views on the website, in only one day.
Similar Campaigns
12 items