Cannes Lions

BEER

GARAGE INTERACTIVE MARKETING, Sao Paulo / AMBEV / 2011

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Overview

Entries

Credits

OVERVIEW

Execution

Rock fans guessed on Twitter how long it would take for the guitar to melt as they watched the event live, online. The big winner won a ticket, a greet-and-meet with the band and, of course the guitar.

Outcome

This way, instead of just using a banner to promote the brand, we used Twitter and used the whole country to promote it for us. In less than six hours, Antarctica Sub Zero became the #1 Trending Topic Brazil and #2 Worldwide. We increased our followers by 770% and jumped from 300 to 100,000 views on the website, in only one day.

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